Global PR in the Digital Age – A guide for practitioners and beginners
Do you need to communicate with customers, opinion leaders, influencers and the media in more than one country? Then this book was made for you. It is a guide for practitioners and beginners alike. It addresses the roles of artificial intelligence (AI), evolving markets and budget and time saving strategies for global content and KPIs. It helps you to ask the right questions when designing a global strategy and to select the appropriate tools and agencies when launching your product worldwide. Real-world examples illustrate the where, what, why of successful strategies and how to survive the everyday constraints of time and budget.
The author is a practitioner who has worked with and for many of the household brands in global tech. He shares insights from B2C and B2B brands, from the perpective of both buyer and seller. He will take you on a Sensei-Senpai express tour of global PR: from apprentice to master in just one weekend!
ISBN: 978-1-698-96779-0
Hardcover über H-B-A edition: 19,99€
Kindle eBook: ASIN: B07YYJBJ1M $4,99
Verfügbar in USA, Japan, Indien, UK, Deutschland, Spanien, Frakreich, Italien, Brasilien, Mexico, Kanada
| Table of Contents | |
| Preface Global–Really? The Language Principle The Art of Clustering The Global Media Landscape Global Content and Timing Smart Listening |
Measuring Success–Global KPI Management Local Agencies, Networks and Alternatives Global PR Procurement Global PR Strategy and Execution Crisis and Challenges Management Acknowledgements and a $10,000 Challenge Figures |